Quick question; what does it take to be a successful affiliate marketer in Kenya?
Is there a shortcut to Affiliate Marketing glory?
These are some of the questions every affiliate marketer in Kenya struggles with especially those who understand that there is gold in this kind of business.
Some people out there may be shouting how affiliate marketing is easy, I wish that was true.
Here is the truth.
Making money online as an affiliate is not as easy as it sounds.
To get a shot at hitting the bull’s eyes, pro affiliates plan their actions and work out the plan as much as they can.
More importantly, they have tools in their arsenal that help create a successful affiliate marketing business in Kenya.
So, I set out to enquire about the three tools every affiliate in Kenya must-have, and here is the list.
Important Tool #1: Have Your Own Website
If you take only one thing from this article, take this;
Having a website is the key to being a successful affiliate marketer in Kenya.
Here is why;
You are essentially promoting a product or a service, right?
Well, buyers nowadays go online to research before making a purchase or placing an order.
I bet you have as well.
Before you bought your current phone there is a higher chance you went online and searched things like Tecno reviews in Kenya.
Or, 32-inch TVs in Kenya and their prices.
That’s where a website comes in handy.
If I was an affiliate for phones or TVs, here is what I’d do;
- Write articles targeting the phone reviews, TVs, or any other products or services you are promoting
- Make sure the articles are all are SEO optimized to generate traffic from search engines like Google.
One more thing;
By posting relevant and useful articles, you establish yourself as a credible expert in that field.
This makes you a more trustworthy endorser of the product or service you promote.
More importantly, building a good reputation is a good step in building up a loyal fan base.
Now, to create an affiliate website in Kenya, you need two things;
A domain name and web hosting account.
Now, once you have a website, that is not the end.
Make sure your design is encouraging visitors to click on the links.
This is because, without that, you won’t make any commission.
For that to happen, you must first build a user-friendly website.
A site that appeals to your target audience.
Important Tool #2: Include Incentives
To make commissions, you must sell.
And to sell, your readers must click on the links and make a purchase.
This means that your most important job is to make people click and take buy.
It is that simple.
Here something else you don’t know.
You are not the only affiliate in Kenya targeting the same market.
This means that you have competition.
To stand a chance of being a successful affiliate marketer in Kenya, you must always be one step ahead of the game in order.
To do that, you must have a way to encourage your visitors to click on your affiliate links.
Here is how;
You need to create a newsletter.
This is email marketing.
Here, you are simply communicating with your prospects through emails.
To do that, you first need their email addresses.
This is where the incentive comes in.
Offer them something valuable for free in exchange for their email addresses.
Remember, the incentive should be;
- Relevant to whatever you are promoting.
- Should be valuable enough to make them want it
- Offer it for free
If you are promoting phones in Kenya, you can create a huge list of the best camera phones in Kenya.
Then turn the list into an ebook and offer it for free in exchange for an email address.
With the list, you can start building a relationship with the audience.
Also, include an affiliate link within the emails once in a while.
Important Tool #3: Drive Traffic
Again, to be a successful affiliate marketer in Kenya, you need clicks.
Truth is, the more traffic you have on your site, the higher chances of getting clicks.
For this reason;
Your number one priority should be getting eyeballs on your affiliate website.
Here are some proven ways to achieve that;
Through search engines.
First, you need to make sure your website is search engines friendly.
Here, you are simply making sure that the search engines can easily crawl and index your pages.
Secondly, creating SEO-optimized articles.
- Do keyword research
- Include the keyword on your title, URL, introduction, and several times throughout the article (depending on the number of words).
- Perform on-page and off-page linking
- Build links to your site and the article
- Encourage readers to share the article
Alternatively, you can drive traffic through social media.
All you have to do is share the articles on Facebook groups, for example, every time you publish.
If you are promoting TVs, join buyer groups on Facebook and post your links there.
Just remember to be an active member and not just a spammer.
Make no mistake, these are not the only tools you need to be a successful affiliate marketer in Kenya.
There are others, but with these three, you have a better chance.
Truth is, the possibilities are endless and are limited only by your imagination, creativity, resourcefulness, and determination.
You are free to explore other ideas and try out other strategies.
The goal here is to make money online as an affiliate in Kenya.
Marketing is my profession, been working as a digital marketer for over 5 years now. Back then, things were different from what you see today. That is the reason why I started this blog, to share my experiences and how I handle marketing challenges I encounter. I hope you find them useful. When not watching cartoons, (yes, I know what that means), you will find me creating content for my blogs.