Affiliate Marketing in Kenya

What You Need To Know About Affiliate Marketing in Kenya

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You must have heard about affiliate marketing in Kenya.

In today’s article, I will show you everything you need to know to get started immediately.

Be warned, this may not be the kind of article you are used to.

Here, I will reveal everything I know about making money online. no holding anything back.

Also, I’ll make it as actionable as possible.

With that said, here is what you are going to learn;

  • What is affiliate marketing in Kenya
  • How to get started
  • Tips to make money almost immediately.

I will also be using Jumia Kenya as an example.

With that said, let’s get right to it, shall we?

What is affiliate marketing in Kenya?

Affiliate marketing in Kenya is a type of marketing where you promote someone else’s products and they pay you in commission whenever you refer a successful sale.

Pay attention here, because this is a deal-breaker.

You only get paid when your referral buys something.

Let’s understand some definitions first;

  • Affiliate/publisher – you, who is referring people to a business
  • Affiliate program – an arrangement made by the company to reward people who refer customers to them. For example, the Jumia affiliate program (known as KOL now).
  • Merchant – the business that operates the affiliate program.

How does it work?

how Affiliate Marketing in Kenya works

As I mentioned earlier, affiliate marketing involves two parties; the merchant and the publisher.

The merchant is the company running the affiliate program, and the publisher is you, the affiliate.

So, you agree (the moment you sign up with their program) to refer customers to the merchant.

And in return, the merchant agrees to pay you part of the sale (percentage) in commissions.


You don’t always get paid in commissions.

Some programs pay a one-off fee.

For example;

You get paid KES 2500 if you refer a paying customer to Jisort System (a lending management software.

jisort affiliate marketing program

On the other hand, Jumia pays up to 11% commission for every successful sale you refer.

This means that if you refer someone to Jumia and they buy something worth 1K, you get KES 110 in commission.

Make sense?


How do they know you referred someone?

Well, every affiliate program comes with a tracking system.

When you sign up, you will get a special link/code unique to you.

So, whenever someone buys, the system can show who referred that person.

This means that every affiliate has a unique link.

Download here

How to get started with affiliate marketing in Kenya

To start making money as an affiliate in Kenya, you need to get these two things;

  • Join an affiliate program
  • Find a way to promote your affiliate links.

Let’s look at each in detail.

Affiliate programs in Kenya

To make money with affiliate marketing in Kenya, you need to join affiliate programs.

In this article, I will show you two programs you can join now to make money online.

But before that, there is something you need to know.

Affiliate programs aren’t the same.

Some pay well, while others pay peanuts.

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Additionally, not all programs are legit.

In fact, most of them are scams.

I bet you have seen most of these programs asking you to share a link to at least 10 people to withdraw some cash.

Long story short, you are being played.

Here is my advice;

Do background research on the company before joining any program.

With that in mind, here are the two affiliate programs I promised.

#1. Jumia Affiliate Program

jumia Affiliate Marketing in Kenya

Who doesn’t know who Jumia is?

Being the leading online store in Kenya, Jumia is giving you a chance to make money online in Kenya.


All you have to do is sign up, refer people to their platform, and when they buy anything, you get paid.

How much?

Well, Jumia commissions change often, but here is the current structure.

jumia affiliate commission rates

As you can see, the phone category attracts a 2.75% commission.

What this means is that if you refer someone to Jumia and they buy this Oppo phone costing KES 13K, you get 2.75% of 13K.

That is KES 357.50 with a single sale.

Assuming you refer 30 people to buy the same phone.

How much will you make?

KES 10,725.


Tax is applicable.

How to join Jumia Affiliate program

Here is how to join Jumia Affiliate program in Kenya.

a) Go to this link https://kol.jumia.com/login

b) Click on sign up

how to join jumia affiliate program in Kenya

Fill in the details required and click register.

how to join jumia affiliate program in Kenya

Verify your email and you are in!

How to get started with Jumia Affiliate Program

To start making money on Jumia Kenya, you need to generate an affiliate code.

This way, the sale can be traced back to you.

Here is how to do that;

#1 – Pick a product you’d wish to promote.

For example, I want to promote this cute phone.

how to promote a product through jumia affiliate in Kenya

#2 – Copy the URL to the product

how to promote a product through jumia affiliate in Kenya

#3 – Log in to your affiliate account. Click on Advertising and then Custom links

how to promote a product through jumia affiliate in Kenya

#4 – Click on Jumia e-commerce > Kenya

how to promote a product through jumia affiliate in Kenya

#5 – Paste the link you copied in step 2 here

how to promote a product through jumia affiliate in Kenya

#6 – Click on copy to get the product URL with your affiliate code in it.

how to promote a product through jumia affiliate in Kenya

Now, from here, take this URL and use any of your favorite link shorteners to make it short of course.

how to promote a product through jumia affiliate in Kenya


Start sharing the link online.

You can track analytics here (clicks and conversions).

how to promote a product through jumia affiliate in Kenya

Moving on, let me introduce you to another one of the best affiliate programs in Kenya.

#2. Truehost Affiliate Program

truehost affiliate program in Kenya

Truehost Kenya is a well-known cloud company.

It deals with website hosting, domain registration, and servers.

What you may not know is that Truehost is offering you a 10% commission whenever you refer a paying customer to them.

Point to note.

The commissions only apply to web hosting and not domain sales.


They say that their domains are highly discounted.

This means that you only get paid when you refer someone to buy hosting.

But if they buy domains (website name) only, you don’t make anything.

How to join Truehost affiliate program in Kenya

To sign up as an affiliate on Truehost Cloud;

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#1. Follow this link and create an account https://truehost.co.ke/cloud/affiliates.php

truehost affiliate program in Kenya

#2. Once logged in, click on the Affiliate section

truehost affiliate program in Kenya

#3. Then activate your affiliate link (if you are new)

truehost affiliate program in Kenya

#4. Your link should look something like this;

truehost affiliate program in Kenya

Now, you can start sharing that link anywhere.

Time to show you how to make real money through affiliate marketing in Kenya.

How to make real money fast as an affiliate in Kenya

I have shown you how to join a program.

By doing so, you get a special link that will help you and the merchant track the sales.

The next step after getting the link is to start getting people to click.


Here are some tactics you can use to get people to click on your affiliate link and make money online in Kenya.

Share the link on Facebook

posting affiliate products on Facebook in Kenya

There are a lot of Kenyans spending time on social media.

If you can find a way to encourage them to click on your link and buy, you can make a lot of money fast.

Here is a proven way to do that;

First, identify a group on Facebook with active members.

Next, a survey on what topics they like to talk about.

This should give you an idea of what products they might be interested in.

For example;

If it is a group about cooking, they are more likely to be interested in Kitchen appliances.

So what do you do?

Go to Jumia and get top-rated kitchen appliances, generate a trackable product link (with your affiliate code).

Make it short and then share the link on such groups.

Here are some pointers;

  • Add some captions to your post not to look like spam
  • Look for someone asking for that product and give them your link

Publish articles on a website

creating a review article to promote affiliate links

To do that, you first need a blog.

Read here how to create a website in Kenya.

Once you have a website, you start publishing articles.

Here is how;

Let’s assume I want to make money by sending people to Truehost Kenya to buy hosting.

So, I will write an article explaining how to create a website in Kenya.

And within the article, I will include a link to a place where people can buy hosting and register a domain for cheap.

That link is actually my affiliate link.


First, provide value to your reader by helping them solve a problem.

And then insert your affiliate links within the post.

  • Avoid adding links everywhere. Only add to strategic locations like within the introduction, somewhere in the body, and the last paragraph.
  • Make sure the article is so valuable, otherwise they won’t click.

One more example;

I can write a review of these ladies’ handbags.

And then include a link (with my code) to where the readers can buy them on Jumia.

These strategies are the easiest to implement.

Now, for the sophisticated ones, here you go;

Building an email list

using email marketing to promote affiliate links

An email list is exactly what it sounds like; a list of email addresses.

Now, these aren’t just random emails.

You need to build a targeted email list.

This means that you need to collect emails from specific groups of people.

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That’s for you to decide.

Who do you think is more likely to buy what you are promoting?

Then collect their emails.

For example;

If I want to promote ladies’ products on Jumia, I can create an email list comprising only women.


First, I need them to give me their email addresses.

This isn’t something you can just ask.

You need to offer something for free in exchange for their email address.

For example;

You can offer them a recipe ebook and they must give you their email to download it.

Use tools like Mailchimp to help you manage the list (it is free).

Once you have the list, you can start sending them emails about products you think they will like (containing your affiliate code of course!)

Using PPC advertising

PPC stands for pay per click.

It is a type of advertising where you only pay when someone clicks on your ad.

Examples include;

  • Facebook ads
  • Google Ads

For example;

You can use Facebook ads to promote your affiliate link.


First, identify the product you’d wish to promote.

Go to https://www.facebook.com/adsmanager and create a new campaign with the ‘traffic objective.’

using facebook ads to promote affiloate products

See how Facebook advertising in Kenya works to understand this.

Design your ad using appealing images and write a compelling copy.

using facebook ads to promote affiloate products

Now, we will make slight changes here.

Traffic objective on Facebook will require a ‘target URL.’

using facebook ads to promote affiloate products

Simply put, where are you sending people?

Since Facebook hates affiliate links, you will make a slight change.

Instead of sending people directly to your affiliate product, you instead send them first to join your email list or to an article you wrote.

If you decide to use an email list first, see the previous tactic to learn how to entice them to give you their contacts.

On the other hand, if you are sending prospects to an article, make sure you have inserted the affiliate links within the article.

Wrapping up affiliate marketing in Kenya

Follow the tactics I have showed you here and you will be on your way to making money through affiliate marketing in Kenya.

Before I sign out, there is something I’d wish to mention.

Not all affiliate programs pay only refer to a successful sale.

Some programs pay you to drive traffic to their sales pages (very rare).

For example;

They pay you when the person you referred signs up.

There is a special name for such programs; CPA affiliate programs

You can research that further.

Additionally, some programs offer revenue share.

For example;

IQ Option is one of the best online trading platforms in Kenya.

They also have an affiliate program where you get to share revenue generated from your referrals.

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Marketing is my profession, been working as a digital marketer for over 5 years now. Back then, things were different from what you see today. That is the reason why I started this blog, to share my experiences and how I handle marketing challenges I encounter. I hope you find them useful. When not watching cartoons, (yes, I know what that means), you will find me creating content for my blogs.

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