Social Media Marketing in Kenya

What Is The Best Time To Post on Social Media in Kenya?

What Is The Best Time To Post on Social Media in Kenya?
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Last Updated on November 15, 2021 by

Today I’m going to show you the best time to post content on social media in Kenya.

Full disclosure: I used to manage social media channels for clients a year ago.

That’s Twitter, Instagram, Facebook, and YouTube – so, let’s just say I’ve done my research.

By the end of this article, you will know exactly when to post content on Instagram, Pinterest, and Facebook in Kenya.

In fact, these are the three of the top social media platforms for eCommerce businesses in Kenya.

Also, this applies to any business out there.

You will also find out when not to post content on social media in Kenya.

The goal is to get your social media content in front of as many people as possible.

Sound good?

All right, let’s get going.

What is the best time to post on social media in Kenya?

If you’re selling anything online in Kenya, you need to be on social media.

Why?

Because your customers are.

Over 10 million people in Kenya use social media.

And more than half of them have at least two accounts.

Just be honest, how many Facebook accounts do you have?

And these people aren’t just uploading selfies and trolling strangers.

They have got their wallets handy and are ready to buy.

69% of Kenyans make buying decisions online, thanks to social media influencers.

On Instagram, over 64% of Kenyans interviewed by GeoPoll for their study follow brands and influencers on the platform. 

In short, there is a ton of opportunity for online businesses to get sales on social media in Kenya.

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And to capitalize on that opportunity, you need to post content when users are online.

That way, your brand gets in front of as many eyeballs as possible.

So are you ready to get your timing right?

What is the best time to post on Instagram in Kenya?

The best times to post on Instagram in Kenya is during weekday lunch and dinner hours.

This means that you should generally post between 11 am and 1 pm, and between 7 pm and 9 pm.

Avoid posting on Instagram during your customers’ working hours.

Most Instagram users in Kenya log in with their mobile, so they tend to avoid checking their IG feeds in the office.

The best days to post on Instagram in Kenya are;

  • Monday
  • Wednesday 
  • Thursday

However, if you only post once a week, make it Wednesday.

That’s the day that gets the best engagement.

Avoid posting on Sundays.

That’s when Instagram posts get the least engagement.

You know, church time and all that stuff.

So unless you have Sunday-specific content to share, consider it your social media day of rest.

Oh, and this is really important: Ignore our advice!

After you’ve been posting on Instagram in Kenya for a few weeks, use your own feed’s audience insights to determine your business’s best times to post on Instagram.

To do that, go to your Instagram profile and hit insights;

best time to post on instagram in Kenya

Then go to the audience tab.

best time to post on instagram in Kenya

Scroll down to the followers’ section.

best time to post on instagram in Kenya

Here you can see the hours of a particular day when your followers are most likely to be online, and the days of the week that your followers are most likely to be online.

Use this data to time your postings, and check for changes in the data every few weeks.

Whenever you post on Instagram, you have the option to post the same content, at the same time, on Facebook in Kenya.

posting to Facebook from Instagram in Kenya

Should you?

The short answer is no.

While it’s tempting to be hyper-efficient, the best time to post on Facebook in Kenya isn’t the same as the best time to post on Instagram.

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What is the best time to post on Facebook in Kenya?

For maximum exposure to your Facebook page in Kenya, you are going to want to post your content at two times.

best time to post on Facebook in Kenya

The first is during the week, between 1 and 4 pm.

This is when people are likely browsing their newsfeeds during downtime at work.

Overall, the best day to post to post on Facebook is Sunday at 3 pm.

Weekends get the highest levels of engagement on Facebook in Kenya.

So make sure to plan around these times whenever you calculate your content schedule for Facebook in Kenya.

With over 2 billion daily active users, Facebook is one of the most widely used social media platform around the world and in Kenya.

Its huge and wide demographic of users makes it a great platform for eCommerce entrepreneurs to find their audience and to do their marketing.

At the same time, you can adopt your posting schedule to your audience.

All you have to do is post when they are online.

To get this information, go to your Facebook page in Kenya.

On your left sidebar, click on Insights.

best time to post on Facebook in Kenya

On the next page, click on Posts tab.

best time to post on Facebook in Kenya

Take note of the day when most of your audience is active as well as the time.

From the screenshot above, we can see that Tuesday, Friday, and Saturday are the top days.

And between 9 am and 11 am, and 11 pm are the top hours.

So if I was to create a postings schedule for this page, I’d post twice a day, trice a week.

That is, post at 10 am and 11 pm on Tuesday, Friday, and Saturday.

With that said, if you only have time for one social media account for your business in Kenya, consider making it Facebook.

And if you have room for a second social media business account, why not consider the next social media platform I am going to talk about today?

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What is the best time to post on Pinterest in Kenya?

Pinterest is a social media platform with high potential for online store owners in Kenya.

And here’s why: 

The audience is large and engaged.

In 2021, there were an estimated 478 million monthly active users.

  • 6 out of 10 Pinterest users are female. So if your business targets this audience, that is another reason to hop on it.
  • 8 out of 10 Pinterest users have bought a product based on their brand’s content on the platform.

Why am I telling you this?

It is high time to start thinking about how you can get your products and your store in front of them.

Beginning with knowing the best times to reach these users.

The best time to post on Pinterest in Kenya tends to be between 8 pm and 11 pm.

Saturdays tend to be by far the best day to post on Pinterest in Kenya.

Sundays work well too.

Work hours tend to be less popular for Pinterest users in Kenya.

Posting during those times may result in lower levels of engagement.

Pinterest has different organic capabilities to other social media platforms.

Organic reach on Pinterest is determined by the number of keywords in a post, and if they match the keywords a user has searched for on Pinterest.

Knowing this allows you to strategically plan your posts to contain words that are searched for a lot on Pinterest in Kenya (Pinterest SEO).

And it doesn’t cost you anything to enhance like this.

The top searches on Pinterest include;

  • Home decor.
  • DIY and crafts.
  • Entertainment.
  • Education.
  • Art.
  • Women’s fashion.
  • Food and drinks.
  • Beauty

So if your business in Kenya is related to any of these search terms, you may want to open a Pinterest account for your online store in Kenya.

That should answer your question on the best time to post on social media in Kenya.


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About the author

Kevin is a prolific business online writer with experience of 5+ years doing online business, marketing, and finance. His articles have been published on various websites such as Business Insider, Tuko Media, Adweek, among others. Kevin is passionate about helping people achieve success through his writing which he does by providing actionable tips for entrepreneurs to implement into their businesses.

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