In this article, I will walk through some of the proven strategies you can use now to grow followers on Instagram in Kenya.
To help you do that, here are some of the answers to some of the frequently asked questions.
What should you be posting on Instagram in Kenya?
Are you looking for more followers on Instagram in Kenya?
Do you find yourself wondering what to post on social media?
Or you get overwhelmed sometimes trying to figure out what to post that is guaranteed to garner engagements.
If so, listen to this advice.
Understand your target audience
So the first thing that people need to know when they’re creating content is;
Who am I serving?
Who am I trying to help?
This is because when looking for followers on Instagram in Kenya, you’re asking people something super valuable.
You are asking for their time and their energy and attention.
Truth is, we have so little of it to give this is because everybody is screaming at us ‘Pay attention to me.’
Here is the thing;
For them to pay attention and give you their time and energy, you need to give them something more than what they are giving.
You need to educate them in some way.
Teach them something that is of value to them not to yourself but them.
As such, showing pictures of things that interest only you, unless you are like setting trends is really not interesting to people.
And once you internalize that, you will be able to grow an audience
Leverage new features on the platform
The other thing your audience needs to know is that when a platform rolls a new feature, they want you to use those features.
And if you do that, the algorithm starts favoring you.
Instagram is trying to get more attention around these 10 slide carousels.
You could teach using this thing, reach more people, get more followers, and make more money.
What to do when starting on Instagram in Kenya today
What is the game plan for starting on Instagram in Kenya today from zero?
Here are a couple of things you need to do;
The first thing is to have the right mindset.
You need to realize that this is a long game.
It is not a game of instant gratification.
And if you are in it for that, you need to STOP.
You can’t expect to post only 3 posts and expect people to follow you.
Keep at the bare minimum of 12 posts.
This brings me to the next tip;
Focus on one topic.
Stop posting stuff your target audience isn’t interested in, especially when you are trying to build an IG account for your business.
This leads us to the next question about Instagram in Kenya;
What the heck am I going to write about?
There are two ways you can solve this problem;
One, write about things that you are passionate about.
As they always say, follow your passions.
It is also true on Instagram in Kenya.
Secondly, imagine you are speaking to your younger self, could be your cousin, a sister, a brother, your mom, or your dad.
Imagine yourself speaking to them.
Try to help them with the problem you are trying to solve.
You have to approach this with the mindset and the spirit of generosity.
This means helping other people without strings attached.
That is, you need to give with no expectations.
Now, if you do that consistently, you are on the right path to gaining more Instagram followers in Kenya.
One more thing;
Pick out say three colors that you are going to use throughout your IG account.
Well, you may not use it all at the same time.
This way, when somebody sees your feed, they get a feeling like, ‘oh there’s some intention behind this.’
Additionally, pick one maybe two fonts to use in all of your posts.
The goal is to make the layout simple.
But most people with no design background find this really daunting.
So they get insecure and start adding a lot of things to the design, thus ruining it.
Follow the advice I have given you here.
Secret formula to growing on Instagram in Kenya
Here is the truth;
There is a higher chance that nobody knows you on Instagram in Kenya.
So, if you really want to grow, you have to create something that a stranger would feel so compelled to share on their timeline.
Whenever I see a post, if it doesn’t really tickle me, I am not going to like it.
For people to go out of their way to hit that share button, it has to be super valuable to them.
Want a secret formula?
It is copywriting formula used by advertisers to drive boatloads of engagement.
First, you need to start with something that grabs people’s attention.
Usually, use something that is of benefit to them.
Here is how;
You promise a result that they are looking for, identify an objection they might have, and then talk about the time it takes to achieve that benefit.
How to learn Facebook ads (a desirable result) in 7 days (the time it takes), even if you don’t know how to use a computer (objection).
The next thing is to arouse their interest.
Now that you have their attention, your next step is to make them keep reading.
The next step is desire.
This is where you have to deliver the promise.
Make sure it valuable, otherwise they will hate you for wasting their time and energy, and you won’t get that follow!
The last one in action.
What do you want them to do next?
Give them a call-to-action (CTA).
Tell them what you’d like them to do.
Do you want them to like the post, share, or check the link in your bio?
Avoid too many CTAs.
Only one is enough!
4 Additional tips to growing on Instagram in Kenya
Here is a tip on how not to get overwhelmed;
Heads and tails game
I understand how hard it is to create content, but there is a way around it.
And I am going to use the Instagram carousels strategy as an example.
There is this game called heads or tails.
Here, you flip a coin;
If it is heads, write 10 headlines.
AND then you build the rest of the carousel (or whatever type of content you are using) to deliver on that headline.
Flip the coin again, IF it is tails, focus on the key takeaways.
Think of the nuggets of wisdom or gold.
Make it personal and meaningful, otherwise, no one is going to like your content.
Learn how to use hashtags
The next tip has to learn how to use hashtags.
Here is something you don’t know;
Hashtags teach the algorithm what YOUR post is all about.
And there are a lot of strategies on how to do this.
But the simplest one is to just Google and you will find some hashtag strategies.
Once you have met the minimum of posting 12 pieces of content consistently about one topic or on one subject, write a guest post.
Here is how to do that;
Find somebody that you look up to in your space and spend your time creating a super valuable piece of content.
Design the heck out of it.
Give them your best posts ever and if they like it, they will post it on their feed for free.
This may send perhaps hundreds or even thousands of followers to your account.
But for this to work, your account MUST already be in good shape.
You can also pay for shout-outs.
This is something that happens and luckily, it doesn’t cost that much.
All you have to do is look at people who post other people’s content.
Slide into their DMs and say;
“Look, how much do you charge for a shout-out? I will write the content and design it in a way that is consistent with your account.”
Wrapping up Followers on Instagram in Kenya
Now that you know the exact things you need to do to grow your IG account in Kenya, how about you share this article?
Marketing is my profession, been working as a digital marketer for over 5 years now. Back then, things were different from what you see today. That is the reason why I started this blog, to share my experiences and how I handle marketing challenges I encounter. I hope you find them useful. When not watching cartoons, (yes, I know what that means), you will find me creating content for my blogs.