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A Beginner’s Guide to Starting a Podcast in Kenya

A Beginner’s Guide to Starting a Podcast in Kenya
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Last Updated on February 24, 2022 by

If you are looking for how to start a podcast in Kenya, this is the guide for you. It contains everything you need to get started ASAP.

What is a podcast?

Podcasts are recordings of audio or video that are made available for download. Podcasts in Kenya are usually made in order to provide content that is typically related to a particular topic and has been known to be helpful in motivating people and providing relevant information.

Why Start Your Own Podcast in Kenya?

There are many reasons why people want to start their own podcast in Kenya. Some of those reasons include:

  • You have a unique perspective on something and want to share it with the world
  • You want to share your work with others and get feedback
  • You have a passion for a certain topic that you want to talk about in your podcast
  • You feel like you have something important to say, but you don’t feel like anyone else is saying it

Do You Need To Have A Pro Or Advanced Experience To Start A Podcast?

Depending on the type of podcast in Kenya, you will need to have a certain number of skills before you can start your own. 

For example, if you want to start a podcast about cooking, then you will need to have experience in cooking.

Some people might ask whether they need to have professional or advanced experience in order to start their own podcast.

The answer is yes and no. 

If you are planning on starting your own podcast in Kenya with the goal of making it profitable and reaching an audience, then yes, it is important that you have advanced experience in order to be able to reach your audience successfully. 

If you are just looking for something fun or interesting that has no intention of making money or reaching an audience, then no, there is no requirement for having any type of experience.

Equipment and Gear Needed for Podcasting in Kenya

Podcasting is a popular way of sharing audio content. It has been around since the early 2000s and has grown to be a big industry. Podcasting is not only limited to audio content, it can also include video content as well.

Having equipment that you need to podcast in Kenya will make your experience more enjoyable and will allow you to produce high-quality content consistently.

Here are some of the equipment you will need to start a podcast in Kenya:

A digital audio recorder is a must. 

Equipment and Gear Needed for Podcasting in Kenya

This is a computerized device that captures sound or music and stores it as digital data on computer media. It is used for voice recording, music recording, field recording, podcasting, and more. 

You will also need a sound card.

Equipment and Gear Needed for Podcasting in Kenya

The sound card is a peripheral card in the computer designed to provide an interface between the central processing unit and various audio devices such as speakers or microphones. 

And then a USB microphone will come in handy.

podcast mic in kenya

A USB microphone for Kenya can be plugged into your sound card, which will then transmit the audio signal to your headphones.

You will also need headphones for your podcast in Kenya.

headphones for your podcast in Kenya

If you are planning to start a podcast in Kenya, it is important that you get the right equipment. You will need a microphone, headphones and a tripod. A good microphone can cost anywhere from Kshs 5000 to 20,000 but the difference in quality is significant.

How Do I Start My Own Podcast?

Some people might be wondering how they can start their own podcast. Well, there are a few things that you need to do and some that you don’t.

If you want to start a podcast, it’s important to have a good idea of what your podcast is going to be about. It’s also important to decide on the topics you’re going to discuss in your show.

Once you have these two things down, then it’s time for the next step: finding a way to record your show! There are many different options for this, from using your phone or computer microphone to recording with professional equipment. Just make sure that whatever option you choose is reliable and easy enough for you!

Here are the steps you can follow to start a podcast in Kenya:

Step 1: Choose a Podcast Topic 

The first step to start podcasting in Kenya is choosing a topic.

It is not easy to choose a topic for your podcast. There are so many options and it can be difficult to know which one is the best.

The best way to start your podcast in Kenya is by having an idea of what you want to talk about. You can ask yourself questions like: 

What do you want people to know about? 

What do you want people to learn? 

What are the general topics that interest you?

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Once you have an idea, think about how long the show should be and how often it should be released. Then choose a topic that falls into the time frame and frequency range that works for you.

Some podcasts are specifically about tech and business topics, while others might be more about personal development and self-improvement. It’s important to know what you need before you start listening.

Step 2: Pick Your Podcast Name

Once you know what you want the podcast to be about, the next move is to decide on the best podcast name.

It’s time to start thinking about your podcast name. Your podcast name will be the first thing people hear when they decide to tune in, so it should be something catchy and memorable.

The keyword here is ‘should’. You shouldn’t just pick a random name and hope it sticks. If you want your podcast in Kenya to be successful, you need to take your time with this process and make sure you choose the best possible name for your show.

Choosing a podcast name

Here is how to come up with a good podcast title that will help you stand out from other podcasts on the market today.

A podcast title is one of the most important aspects of a podcast. It should be catchy, relevant, and unique. A good podcast title will help your listeners remember your show and find it on iTunes.

The goal in creating a good podcast title is to stand out from other podcasts on the market today. The key to doing so is to focus on what makes you different from other podcasts that are already successful in their niche. 

What makes you unique? 

What do you have that others don’t?

When coming up with a good podcast title, it’s important that you think about how your audience will perceive the name of your show. 

For example, if you’re an aspiring blogger who wants to start a blog about healthy living or fitness, then “Healthy Living” might be an appropriate name


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Step 3: Write the best possible description for your podcast

Podcast descriptions are important because they allow listeners to know what the show is about, what they can expect, and how long it is going to be. They are also used by podcasters as a way of branding their show and attracting new listeners.

There are some steps that you can take to make your podcast description more compelling and catchy.

Some of the steps that you can take are:

  • Be clear and concise.
  • Make it personal and specific to your podcast.
  • Use a call-to-action for your audience to take action – like signing up for your newsletter, following you on social media, or downloading a free episode of your podcast!

Here are some tips for how to come up with a good podcast description:

1. Why do you want to create this podcast? What is the purpose of this podcast?

2. Who will be the target audience? What do they want to hear about and what issues are they facing?

3. How will the content be delivered in the show? Will it be audio-only or video as well?

Step 4: Decide on Your Podcast Format

Decide on Your Podcast Format
Source: https://blog.pair.com/

Before you start a podcast in Kenya, you need to decide on the podcast format.

What is the best podcast format in Kenya?

This is a question that is asked by many podcasters. It’s a difficult question to answer because there are many different formats that can be used.

The first format is the interview-based format. This format works well for interviews but it does not work well for topics that require more in-depth discussion. 

The second format is the talk show-based format. This format works well for topics that require more in-depth discussions and interviews, but it may not work as well with topics that are more narrative in nature. 

The third format is the conversational style of podcasting which requires less editing and requires less preparation time on both sides of the conversation. 

This style of podcasting has proven to be a great solution for busy podcasters who often don’t have the time to prepare their show, but still want to gain listeners.

How long should my podcast episodes be?

The length of your podcast episode will depend on what kind of content you want to deliver and how long it will take to deliver your message adequately.

How often should I publish my podcast?

There are many factors that go into determining how often you should publish your podcast. These include the current state of your podcast and your audience.

To determine when to publish your podcast, you should ask yourself a few questions:

  • How much time do I have to produce content for my podcast?
  • What is the current state of my audience?
  • What is the current state of my show?

If your podcast is a news podcast, then you should publish it once a week. If your podcast is a comedy show, then you should publish it twice a week.

The frequency at which podcasts are published depends on the content and the format of the show. The key to keeping your audience engaged is to provide them with regular content updates.

Step 5: Get Your Podcast Artwork and Music

The next to start a podcast in Kenya is to design the artwork. The artwork of a podcast is the cover or cover art, which is the image or images used to represent a podcast. 

The artwork typically includes photographs, illustrations, or other graphics that are used to create an immersive and entertaining listening experience for the listener.

The artwork can be anything from an illustration to a photograph. It can also be a collage of images that make up the podcast’s branding.

Here are some specifications for a perfect podcast artwork in Kenya:

Your cover art should be a minimum size of 1400 x 1400 pixels and a maximum size of 3000 x 3000 pixels, 72 dpi, in JPEG or PNG format with appropriate file extensions (.jpg, .png), and in the RGB colorspace. To optimize images for mobile devices, Apple recommends compressing your image files.

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Then you will need music for your podcast in Kenya.

Where Can I Find Podcast Music?

There are a few websites that offer free podcast music or you can search for it on YouTube Audio Library or Spotify. If you are looking for a specific song, you can use Google’s search engine to find it and then download it from iTunes or Amazon Music.

Copyright infringement is a criminal offense and can have some very serious penalties if you are caught. It is important to be aware of the legal issues surrounding music when choosing songs for your podcast in Kenya.

Step 6: Purchase Your Podcast Equipment in Kenya

Podcast Equipment in Kenya

If you have decided to start a podcast in Kenya, one of the steps is to purchase your equipment. You can get a microphone, audio recorder, and headphones.

You will also need audio editing software like Audacity or GarageBand so that you can record and edit your podcast episodes.

a). Podcast Microphones

Podcasting in Kenya is a great way to share your voice with the world. It’s also a great way to make money online in Kenya and build an audience. However, the quality of your audio will greatly affect the success of your podcast.

To produce high-quality audio for your podcast in Kenya, you need a good microphone. If you are looking for a podcast microphone, there are three things that you should consider: price, portability, and sound quality.


The most expensive microphones usually offer better sound quality and durability. They also tend to be more portable than cheaper options because they don’t require an external power source.


A less expensive microphone will typically be more portable because it doesn’t require an external power source like the more expensive option does. 

Sound quality

Remember that you get what you pay for. So make sure to always be balancing between the price and a quality microphone for your podcast.

b). Audio recorder

How to choose the best podcast audio recorder in Kenya?

Podcasting is a great way for businesses to connect with their customers and grow their brand, but sometimes you need to record your voice for your podcast. 

If you’re looking for the best podcast audio recorder in Kenya, here are some things to consider:

  • Recording quality
  • Audio interface
  • Recording software
  • Battery life

c). Headphones

There are different types of headphones that are available in the market. Some are better for podcasting while others are best suited for music listening.

The best headphones for podcasting in Kenya should be lightweight, comfortable, and have good sound quality. They should also be durable and easy to use.

There are many factors that you need to consider when choosing the best headphones for your podcasting needs. These include your budget, the type of podcasts you will be producing, and the type of content you want to listen to.

Step 7: Choose Your Podcast Hosting Service

To start a podcast in Kenya, you will need a hosting service. Podcast hosting is a service that allows users to upload their audio or video files, and share them with the world.

It is a platform that allows podcasters in Kenya to share their thoughts and ideas with others in an audio or video format without having to worry about where their files live.

Types of podcast hosting in Kenya

Technically, there are two types of podcast hosting:


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1. Free hosting 

this type of podcast hosting is a free service that you can use to host your podcast. You do not have to pay any monthly or yearly fees, though you will need to pay for the bandwidth and storage space that you need on their servers.

One of the best free podcast hosting platforms is Anchor.fm. 

Anchor.fm is a podcast hosting platform that provides a wide range of tools for podcasters. They offer features like analytics, analytics, and social media sharing. This tool also allows you to connect with your audience and grow your community on the site as well as on other social media platforms such as Facebook and Twitter.

Anchor.fm also has an app available through Apple’s App Store or Google Play which allows you to listen to your podcasts on the go while driving or walking with ease!

2. Paid hosting

This type of podcast hosting offers a subscription-based service that allows users to host their own podcasts through their website, as well as access features like analytics, advertising opportunities, and more features.

Step 8: Record Your Podcast Episodes

It is now time to get your hands dirty.

Recording your first and subsequent podcast episodes can be really daunting. But don’t worry, here are some tips for those looking to start a podcast in Kenya.

This guide is for anyone who wants to record the first episode of their podcast in Kenya.

1. Record your podcast’s intro with a voice memo app like Audacity or Overcast.

When a podcast starts, they usually record a brief intro. Sometimes they use an audio file that has already been created, sometimes they use their own voice. 

Regardless of which method is chosen, the intro is what listeners hear when the podcast begins and it’s also what listeners see when the podcast is posted to social media or in iTunes.

2. Record your podcast’s content, which can be an interview or you solo talking to a mic. 

When it comes to podcasting in Kenya, you can record an interview or you can talk to a microphone and give your listeners a solo podcast. 

Recording a podcast is easy with voice memos, and you’ll be able to make adjustments in post-production such as professional-sounding EQ, compression, limiting, and more.

3. Record your podcast’s outro with the same voice memo app you used for your intro.

Recording your podcast’s outro with the same voice memo app you used for your intro is a simple, but effective way to ensure consistency. 

This is especially important if you’re recording a series of podcasts, where the same voice memo can be recorded for each episode.

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4. Edit both of these recordings together in Audacity to make sure they’re synced up, and add any music you want to use as well as any sound effects you might want to include in the final product (like a door opening).

5. Upload your finished product to Anchor.fm, Soundcloud, or iTunes where it will be automatically published and accessible on the web and on all of your other devices.

Step 9: Start Sharing Your Podcast!

The last step to start a podcast in Kenya is to let the world know about it.

There are many ways to share your podcast. You can use social media platforms like Facebook and Twitter to promote it. You can also use email marketing services like Mailchimp to send out a mass email campaign.

There is one last step before you start sharing your podcast with the world. Make sure that you have a website for your podcast so that people can easily find it and subscribe to it.

How to Get Started Recording Your First Episode of Your Podcast or Show in Kenya

It is not easy to record your first podcast episode, but with these tips, you will have a better chance of success.

The first step is to find a recording space. This can be the place that you use for your podcast or show. It can also be the same room that you use for your interviews or voice memos.

Second, make sure that your equipment is set up properly and working well. You need to have a microphone and audio interface as well as headphones so that you can monitor the sound quality in real-time.

Third, choose a topic for your podcast or show and decide on the format of how it will run – whether it will be an interview-based podcast or one based on how-to guides.

What are the Top 3 Things You Need To Know About Running a Podcast or Show In Kenya?

Kenya is becoming a hotbed for podcasting and radio. However, there are some things you need to know before you start your own show.

1. Start small

Before you start a podcast, it’s important to get your feet wet by starting with a smaller project first. It’s best to start with something that can be completed in less than an hour or two.

2. Get feedback

It’s important to get feedback on what you’re doing before moving on to the next step of the process. This will help you identify what works and what doesn’t work for your audience and adjust accordingly.

3. Find your niche

What type of content do people want? Are they interested in learning about specific topics? Are they interested in listening to music? What kind of shows do they

What’s the Difference Between a Podcast & Radio?

There is a difference between a podcast and radio. A podcast is an audio-visual medium that can be listened to or watched, while the radio is typically audio-only.

Podcasts typically have shorter episodes, with an average of 20 minutes. Radio shows typically have longer episodes, with an average of two hours.

What are the Different Ways of Making Money from Your Podcast in Kenya?

In Kenya, there are various ways of making money from podcasting. Some are more common than others such as advertising, sponsorship, and affiliate marketing.

There is also an opportunity for podcasters to start their own business and make money from their podcasts. There are some popular businesses like the podcast studio, podcast hosting, podcast production company, and website development company that has been started by Kenyan podcasters.

a). Advertising

Ads are typically placed at the beginning or end of the episode and play for about 30 seconds. They can be sponsored by brands, like Nike, or non-profits, like NPR’s Code Switch podcast.

b). Sponsorship

Sponsorships are a great way to make money for podcasts in Kenya. The best part is that they don’t have to be too specific or niche in order to get sponsors.

Podcasts can sponsor their podcast by using the product or service in the content of their show. They can also sponsor by being a guest on another show and discuss how the product or service could be beneficial for listeners.

Podcasts in Kenya can also use sponsorships as a form of advertising through their website, social media, and email list.

c). Affiliate marketing

Affiliate marketing has been around for a long time and it is still going strong. But how does a podcast make money through affiliate marketing in Kenya?

There are many ways that podcasts can generate revenue through affiliate marketing. They can use an ad network, host their own affiliate program, or even use an email list to send out offers to potential customers.

Affiliate marketing is one of the most popular ways for podcasts to make money because it doesn’t require any additional work on the part of the podcaster.

You can read more about ways you can make money podcasting in Kenya.


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Different Types of Content on Kenyan Podcasts

Kenyan podcasts are not just about entertainment or news. There is a wide variety of content that Kenyan podcasters produce, from comedy to politics to health.

Kenyan podcasts have been around for a long time, but it wasn’t until recently that the podcasting industry started to take off. As a result, there has been an increase in the number of Kenyan podcasters and their content types.

Here are some examples:

  1. Interviews with experts in their field
  2. News and current events coverage
  3. Personal stories about travel, relationships, work, etcetera        
  4. Opinionated news and opinions on current events

Final thoughts on how to start a podcast in Kenya

Kenya is a country with an emerging podcast industry. The Kenyan podcast industry has been growing rapidly, and it is estimated that by 2020 the Kenyan podcast market will be worth $20 million USD. This article provides advice for those who are considering starting a podcast in Kenya.

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About the author

Kevin is a prolific business online writer with experience of 5+ years doing online business, marketing, and finance. His articles have been published on various websites such as Business Insider, Tuko Media, Adweek, among others. Kevin is passionate about helping people achieve success through his writing which he does by providing actionable tips for entrepreneurs to implement into their businesses.

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