In today’s article, I will show you how to make money on Instagram in Kenya.
In fact, these are the same strategies used by most of the influencers to rake in thousands of shillings per month without actually doing anything.
But first, does it make sense to venture into IG now?
As they say, numbers don’t lie.
Let’s look at Instagram users in Kenya (source: NapoleonCat.com).
There were 1,535,500 Instagram users in Kenya in February 2020, which accounted for 2.8% of its entire population.
And most of them are men, making up 52.6% of all Kenyan Instagram users.
How about age?
Well, the majority of them fall between 18 to 24 (630 000 to be exact).
Why am I telling you this?
These Instagram statistics in Kenya will majorly inform what strategies you to make money on IG.
If you are going to start selling products, you now know that over half of the IG users in Kenya are men.s
This means that you have higher odds of success if you are dealing with men’s products.
With that said, let’s look at how to make money on Instagram in Kenya.
Does Instagram pay in Kenya? If yes, how much?
Many of those aspiring to make money wonder if Instagram pay in Kenya.
The amount of money you will earn on Instagram in Kenya depends on two things; the number of followers and the engagement rate.
This means that the more followers you have, the higher your chances of making more money.
Now, other studies show a different picture.
For instance, a study conducted back in 2019 by a UK-based firm showed that Instagram influencers earn between KES 13,000 and KES 100,000 per sponsored post.
Now, these numbers vary depending on the number of followers and engagement rate.
If you have between 10K and 100K followers on Instagram in Kenya, expect to earn upwards of KES 2K per post.
As you can guess, there is no exact number to say, this is how much Instagram pays in Kenya.
How to make money on Instagram in Kenya
Here, I will teach you three proven strategies you can implement now and be on your way to earning your first shilling on Instagram in Kenya.
Remember, these are just strategies, they don’t work if you don’t.
So, I expect you to be a self-motivated person (i mean, you are here right? You should know a thing or two about taking initiatives).
Strategy 1: Post Sponsored Content
When you hear IG, I bet the first thing on your mind is ‘Instagram influencers in Kenya.’
Yes, you can make money on Instagram by posting sponsored content.
Here, brands approach you to post or endorse their products on your account.
And in return, they compensate you for the ‘little’ work you did. I mean, you’ve been using Instagram, right?
Have you been posting?
What is so hard or special about this that you can’t give it a try?
Well, not so fast cowboy!
First, for this to work, you have to be a good marketer.
In other words, this strategy is for you if you’re good at making strangers on the internet like and trust you.
How do you get started?
I wrote an article here on how to become a social media influencer in Kenya. I suggest you go read it if this strategy interests you.
But basically, this is what you need to do;
How to get started
- Pick a niche. A niche is a specific market or that special group of people you will be talking to. For example; if you love fashion, you can focus on building an account on kids’ fashion. Why? Because that is how to grow fast and earn more, more on this later
- You need sizable followers on Instagram. Yes, no one will even look at you with your 100 followers. You need at least 5K followers for this to work.
- Once you have the followers, the next thing is working on engagement. It is weird having 10K followers and only getting 10 comments and likes. You need engagements to make money on Instagram in Kenya (and this is the secret, continue reading to find out more).
- Approach brands to sponsor your account. This should be easy if you have a targeted audience. For example; you go to Kids’ brands and present to them your numbers. And if they are good, there is no way they going to pass your proposal. Sometimes if you are really good, they will come to you.
Now, there are a couple of things I want you to know;
First, you need a niche.
Make sure you pick the perfect market.
The secret is to go with a market that consists of people who spend money. A good example is the babies market. Mothers are always looking for the best products.
Also, brands are always coming up with new products and new entrants into the industry. This means that the competition is high, thus needs to spend more on capturing the market.
Secondly, build your engagement.
With competitive engagement rates, you don’t need thousands of followers on Instagram to make money in Kenya.
Strategy 2: Be an affiliate marketer
If you are still interested in learning how to make money on Instagram in Kenya, this is another strategy.
Unlike being an IG influencer, this strategy is less about spreading awareness and more about making sales.
Because you only make money when your followers actually buy the product.
On the positive side, as an affiliate marketer, you don’t need to worry about producing that product or fulfilling orders.
All you have to do is promote the product on your account and wait for commissions to roll in.
Is that easy?
Well, not exactly.
I wish it was that easy to make money as an affiliate in Kenya. But there are some things you can do to make it easier.
What comes into your mind when you hear ‘affiliate marketing in Kenya?’
Promising you 7K-10K per week and a life full of champagne and classic cars.
Well, I don’t blame you.
Affiliate marketing in Kenya has received a bad rap.
But if you take time to learn it, you will figure it is one of the most promising ways of marketing online.
All you have to do is recommend your favorite phones, or mascara, or shoes, and provide either a link to buy the product or get a promo code with a small discount.
Here, both the link and promo code are unique to you, so the seller (owner of the product) can track sales back to your efforts. You earn a fee or percentage for every sale (commission).
How to get started
- Just like being an influencer on IG in Kenya, you need to pick a niche. But unlike it, here, you can focus more on the material needs of the audience. For example, you can go in running shoes for men. You are more of a product reviewer.
- Look for sellers within your niche. If you have created an account targeting dog lovers, look for affiliate programs under this niche.
- Start posting about the product. It is a good practice to let people know that you are an affiliate.
What I see most people do in Kenya is going to places like Jumia, sign up as affiliates, and start promoting products.
All you have to do is pick a product category, for example; you can start an IG account about ladies’ accessories.
Strategy 3: Selling your own products
This is another one of the best ways to make money on Instagram in Kenya.
It involves more of eCommerce in Kenya, which means you will need an online store.
How do get started
First, you need to decide on the product.
Two things here;
You can either create/manufacture your own product. Here, you first have to figure out what type of product you’d wish to sell.
And then get down to creating it.
Alternatively, just find already existing product, source it, and sell on Instagram in Kenya.
Look at what @Size8Reborn did.
She started her hair business in Kenya.
And I bet it’s working really well for her.
She already got followers, so it should be easy for her gaining customers.
Once you have identified the product, what is next?
- Pick a platform – this is where customers can order your product. If you are selling physical products, go ahead and open an online store. You can either create a website, or use marketplaces like Jumia.
- Start promoting your product on your accounts
- Fulfill orders and handle customer service very well.
A good example of a business you can start on Instagram in Kenya is sourcing products from Alibaba.com.
You can start importing ladies’ handbags.
Look at this one;
You can pay KES 500 per piece and get 100 pieces. That is 50K and logistics, say you end up paying KES 80K.
Now, come and sell the same at KES 2500. Do the math.
Wrapping up making money on Instagram in Kenya
These are the best ways to make money on IG in Kenya.
Pick the one you like and run away with it.
If you are interested in learning how to make money on Facebook in Kenya, here is a guide I created.
It’s been 5+ years now doing digital marketing. Back when I started, things were different from what you see today. That is the reason why I started this blog, to share my experiences and how I handle marketing challenges I encounter. I hope you find them useful. When not watching cartoons, (yes, I know what that means), you will find me creating content for my blogs.