In this article, I will show you how to promote your music in Kenya.
See, Kenya has a vibrant music industry with many rising stars.
As such, there is a need to stand out and let people notice your presence.
And to do that, here are some of the most effective ways to promote your music in Kenya:
1). Albums worth listening to
Create an album has been proven to be one of the most effective ways for musicians to get their message out there.
You want this album to reflect current trends and tastes so it will appeal to listeners who have similar interests.
A lot of groups release singles before they start promoting albums too because people can’t wait longer than two weeks between new songs!
2). Fire up social media
One easy way to promote your music in Kenya is by using social media.
Social sites like Facebook, Twitter, TikTok, and Instagram allow you to show snippets of new songs.
You can also share behind-the-scenes pictures with fans who will want more information on upcoming releases.
- Check these out Twitter marketing strategies in Kenya.
Artists in Kenya need to be constantly posting on Facebook, Twitter, and Instagram with fresh and engaging content.
You can also partner with influencers in Kenya to get the word out about your new music.
But pay attention:
It’s also important not to rely just on these platforms for the promotion.
3). Do not ignore your music website
You will want to create your own website with contact information so people can find out more about you and be able to buy tickets for concerts.
Work hard at updating your site regularly with news from performances as well as new content (videos, blog posts about their process).
This will not only keep fans up-to-date but may also generate some buzz for the artist.
4). Talk to music blogs
Additionally, it’s a good idea to get involved with blogs that focus specifically on Kenyan artists; this can lead to interviews and connections which could really take your career into overdrive!
For those starting out, make sure you follow any relevant blog posts about the up-and-coming artists, engage with these sites so people know about you too.
5). Nail Your YouTube channel
For those who have a YouTube channel, it’s crucial that they work on posting regular videos and improving production quality!
It’s crucial to create an emotional connection with your audience through this medium as well.
As such, think about what kinds of stories you want to tell and how best to do it.
One more thing; make sure there is variety in camera angles, editing styles/techniques, length of the video, etc.
This way if someone watches one or two clips from your channel they won’t feel like watching anymore because everything looks too same.
It’s important not to use copyrighted content such as another artist’s song without their permission!
Remember also that adding tags in the description box under “Video Description” will help with search engine optimization for other people who are looking for these types of videos too!
Once you have created an original video, it needs some attention so please share it on all social media platforms every time you update it with new content- Facebook, Twitter etcetera.
One tip that has really helped me is to use YouTube Thumbnails. These are like a personalized business card for your videos and you can edit the text, add images, or even video clips of yourself in action!
6). Join music streaming services
If you can’t do it yourself, get someone to help.
They will need ids/passwords for any platforms like iTunes Connect or Spotify.
This should help them upload your releases, then they’ll need your social media profiles so they can promote you on there.
And lastly, a way to contact you in case they need anything.
You may also want them to have a press kit or some music samples from your catalog as well.
In short, just make sure it’s easy for whoever does the promotion.
7). TikTok! TikTok!
Another way is to promote your music in Kenya is to post on TikTok.
This is a new social media platform that allows users to share short clips lip-syncing or dancing to songs with friends and followers.
8). Live DJ shows
Also, consider hosting live shows or DJ sets where you can sell tickets to people who want an exclusive performance from you.
This is one of the most effective ways to promote your music in Kenya.
9). Email marketing
It’s also important not to neglect the importance of email marketing.
Use newsletters as a key tool for providing valuable content.
This should keep subscribers up-to-date with what you are doing on iTunes, Spotify, Boom Place.
And whenever there is a new release or something, blast an email to your list with the news.
Finally, make sure you have all your contacts at hand before promotions start because when they do kick off things happen fast!
Ultimately though, promotion is about being visible enough where people can find your music; this may mean spending some money advertising on social media or giving away CDs to increase visibility.
To promote your music in Kenya there are many different avenues for artists to choose from.
And each of them having their own benefits and drawbacks.
Whether or not something will work out well depends on what kind of promotions you do as well as how much time and patience they invest into it.
Remember these tips when promoting your music in Kenya!
It’s been 5+ years now doing digital marketing. Back when I started, things were different from what you see today. That is the reason why I started this blog, to share my experiences and how I handle marketing challenges I encounter. I hope you find them useful. When not watching cartoons, (yes, I know what that means), you will find me creating content for my blogs.