How To Start an Online Business in Kenya in 10 Steps

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Have you ever wanted to start your own business in Kenya? This article will give you some great advice on how to start an online business in Kenya. 

In this post, we’ll cover 10 steps that will help guide you through the process of setting up and running your own startup. 

Keep reading for more information!

Here are the best online business ideas in Kenya.

Step One: Pick a Niche 

To start an online business in Kenya, you need a niche.

What is an online business niche? 

An online business niche refers to a specific subject, or field that you want your company’s products and services to focus on

For example;

If you run an office supply website then the “office supplies” are your niche. 

The more narrow and detailed you can get with what constitutes being in this industry (e.g., pens vs pencils) the better off you’ll be when it comes time to advertise your brand because there will typically be less competition for advertising space within these niches.

You’ll need to pick a niche that you can go deep in.

For example, if your blog is about fitness and healthy food then it would be best not to also sell clothing and shoes. You want to make a name for yourself in one specific area so you’re profitable as quickly as possible.

Online business Profitable niches in Kenya

Here are a few profitable niches to consider:

  • Fitness and Weight Loss. 
  • Health.
  • Dating and Relationships.
  • Pets.
  • Self-Improvement.
  • Wealth Building Through Investing.
  • Make Money on the Internet.
  • Beauty Treatments.

There are many profitable niches that you can explore, but these four examples show how to start an online business in Kenya in different industries and categories. 

Once you’ve narrowed your niche down to something specific, it’s easier to decide what type of products or services will be most successful with customers who have similar interests.

Step Two: Figure Out Your Idea and Why You’re Unique

This is the most important step for any business in Kenya

What are you going to sell? 

Why will people buy what you’re selling? 

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Who’s your target market, your customer demographic? 

These answers can be used to find out how much money there is in this idea that you have. (There are other ways to figure this out too, like looking at what’s popular on Jumia or Amazon for market research).

Step Three: Fill Out the Foundation 

This is the next step to start an online business in Kenya.

You need to create your company’s website, choose an email marketing service (like Mailchimp), set up social media accounts on Facebook and Twitter, get some business cards, and create a logo

Setting up all of these will help people find you across the internet, build your personal brand online with consistency, and make it easier to grow in the future when you want to hire more employees or branch out into other areas.

Step Four: Get Content Started 

You’ll need content for social media posts that will keep your followers engaged, content for blog posts that will help you rank higher on Google searches in Kenya.

This way, people can find out who you are and what you’re about, and at least three articles a day.

The secret to creating content your customers will love

What is the secret to creating content that people will love

Well, there isn’t one. 

What’s important is knowing your audience and making sure you’re delivering on their expectations of what they want from your blog posts or social media messages. 

Is it quality content? 

Or do they like infographics with a side of humor? 

But, to create content people will love, it’s important that you know what they want. 

What are their expectations of your blog posts or social media messages? 

Do they like quality content? 

Or do they prefer infographics with a side of humor? 

There is no one-size-fits-all solution when it comes to creating great content for those who visit your site; it all depends on YOU!

But remember, to start an online business in Kenya, you need epic content.

Step Five: Get Delivered 

You’ll need to get some products delivered from your suppliers so that you don’t have to worry about shipping costs or returns.

Step Six: Hire an Expert 

Once your online business starts to grow it’s time to hire some experts in the field- whether it be a lawyer, accountant, or someone else who has more experience than you. 

You can’t do everything yourself and it’s important to have advisors on your side when things get tough.

Why should you hire experts?

You are the expert in your business. 

You know what to do and how to do it, but sometimes you need a little help with certain areas of your work that require more experience or expertise. 

An outside perspective can be helpful when brainstorming ideas; for example, experts might recommend alternative approaches to marketing campaigns or new ways to improve customer service.

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Hiring qualified professionals is also less expensive than paying someone on staff who may not have the right skill set for the job (or meeting court-ordered mandates such as hiring women). 

Here are some reasons why businesses hire consultants:

– Expertise: When working within an industry where one has significant knowledge and experience which others lack. This is most common with trade shows, marketing campaigns, etc. 

– Cost: Hiring a consultant can be more cost-effective than training employees to do new projects or tasks because it saves time on employee salaries and provides flexibility for hiring consultants short term when needed 

– Flexibility: Employees are available for both long or short contracts depending on your needs – they make up part of your team as well! They’re able to help out in many different areas including administrative ones such as accounting work that you might not have any employees trained in yet (or want to spend the time to train). 

– Outsourcing: When there is no one else in your company with similar skills, it’s a good idea to hire an outside consultant. This includes administrative needs such as bookkeeping and payroll services that you don’t have anyone on staff trained for yet.

That is the 5th step to start an online business in Kenya.

Step Seven: Get Feedback and Grow 

The best way to grow is by using metrics, feedback loops from customers that tell you what needs improvement so you know what to change and how.

You need to track visitors on your site, sales figures from online stores like Jumia or Jiji.co.ke, social media engagement rates.

Step Eight: Scale Up 

Once your online business in Kenya starts to grow, it’s time to scale up! 

This means hiring more employees and spending money on advertising, or finding a way for someone else to do the marketing for you. 

It also means finding new ways of making revenue (like affiliate programs) so that if one stream fails then there are others still bringing in profits.

How do you scale an online business in Kenya?

It’s a question that most entrepreneurs face, and it doesn’t seem to matter how successful their company is. 

Scaling usually starts with the founder asking themselves what they want out of life. 

This will help them figure out if they are happy as a solo entrepreneur or have big ambitions for growth in mind. 

Once this decision has been made, there are four major steps in scaling:

a). Take Your Business Offline

By taking your product offline, you can meet customers where they’re at while also reducing costs associated with running an eCommerce site.

For example;

By providing free shipping when shopping on Jumia Prime versus paying high rates from Wells Fargo or G4S means less overhead and more gross profit per customer purchase, which is a win-win.

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b). Find Local Partners

No one knows your customer better than you do, so start looking for ways to partner with local businesses that help supplement what’s missing from the offline experience. 

For example;

If customers don’t trust third-party reviews or can’t find product information in-store, look into partnering with review sites and info providers who offer free tools or content across multiple channels.

c). Increase Your Reach

As soon as you scale past your first five hundred orders per month, it becomes crucial to invest more heavily in marketing efforts like SEO optimization, paid advertising/retargeting ads, and email campaigns to increase the visibility of products in search engine results pages (SERPs). 

You also need to think about how to get the word out about these marketing efforts by investing in paid ads on social channels or to influencers.

d). International Growth

If you’re ready to take your business global, it’s time to consider how you can make this happen and what resources are needed for success. 

For example;

If your language skills aren’t strong enough yet then hire a dedicated translation team that will be able to provide quality translations from English into any of our over 25 languages across Europe and the Asia Pacific regions.

The whole process is long but worth it if you have the right resources! 

Not every company should grow because there may not be room for everyone at the top but choosing which kind of growth makes sense is essential.

Step Nine: Build Your Team 

Once you have some money coming in it’s time to build a team of people who will help you with tasks so that you can spend more time on the things that will grow revenue and keep you profitable.

Start with a virtual assistant, someone who can take care of tasks like email marketing, social media management, data entry, and ads.

Step Ten: Focus on the Future 

Once your business is running smoothly, it’s time to focus on what future goals you want to accomplish- whether that be more profit streams or getting into a new market. 

You need to know how much revenue and growth you’re aiming for so you can plan ahead and have someone else help guide this process if necessary!

There you have it, 10 steps to start an online business in Kenya.


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