In this blog post, I will discuss some of the best Twitter marketing strategies in Kenya you should know.
As a marketer in today’s world, it is necessary to have an online presence for your company.
To do so successfully and economically, we need to go where our customers are!
And what better place than social media?
Today’s consumers use these platforms as their primary way of connecting with brands they like or want more information about. It has never been easier!
The best Twitter marketing strategies in Kenya
Twitter might seem intimidating at first but here are five easy ways that can make all the difference:
1). Hashtags are your friend! Try and make them relevant to what you’re tweeting about, but don’t overuse them or they’ll become ineffective.
2). Retweet other brands or influencers in order to build a network and increase your followers.
3). Include an image in each tweet as it is proven that click-through rates are significantly higher with images than without!
4). Connect with people who you want to follow by following them first (costs nothing!) and then sending them direct messages when they have followed you back.
This will help make sure you get more exposure on Twitter.
5). Share content from respected sources such as Forbes, Mashable, etc.
6). Search for keywords relevant to your business and follow related accounts.
7). Use a scheduling app like Hootsuite or Buffer so you don’t have to spend all day on Twitter!
8). Promote your account on other social media sites by sharing a link to your profile and adding the hashtag #Twitter.
9). Don’t tweet too much in one day, or you might risk getting blocked by Twitter for “unusual activity.” It’s also not cool if people think you’re spamming their timeline.
10). Don’t use Twitter solely as a one-way street. Engage with other people and respond to what they tweet at you, or don’t expect them to do the same for you!
Why should you care about using Twitter?
Well, first, a lot of people and businesses use it to promote their products.
Secondly, Twitter is a great way to get the word out about your content immediately, and one of the best ways to do this is by retweeting a tweet.
Retweeting other people’s tweets can be an excellent way to get your followers’ attention and help you build up your follower base.
Finally, It is an easy way for brands to connect with influencers too.
Who should you follow on Twitter in Kenya?
When choosing who you follow on Twitter there are three things you should consider:
- Who is your target audience?
- What do they tweet about?
- How often are they on Twitter?
A good rule of thumb is to follow people who post a lot, and the more you know about their content before following them, the better off you’ll be.
Twitter ads in Kenya; What You Need To Know
When it comes to advertising with Twitter in Kenya there are two main ways:
- Promoted Tweets
- Lead Generation Cards (also known as Follow Buttons).
If these sound confusing, don’t worry!
a). Promoted Tweets
Promoted Tweets are an easy way to promote your content on the platform by targeting users based on their interests.
You can select from a list that includes things like foodies, fashionistas or sports fans.
Also, you are able to set daily budget limits for individual campaigns or across all of them at once, so only spend what you have!
b). Twitter cards
Twitter cards allow us to show people our ads in news feeds with rich media like photos and videos without leaving the site.
Even better, they let us include call-to-actions within tweets!
These features make it easier than ever before get more engagement with your audience no matter how many followers they may have.
We’ve found that they’re extremely effective when used in conjunction with Promoted Tweets.
With these features, you can create a campaign of Tweet sized Ads to attract new Followers and Increase Engagement.
Just remember that when choosing between these methods it’s important to keep track of how much money you have available because each option has its own price range.
You don’t need to spend money
Besides these Twitter marketing strategies in Kenya, You should also keep in mind that you don’t have to spend money to get your brand out there on Twitter.
There are plenty of free tools like the ones listed below, so take them into account before spending any additional time or money:
There is also a whole section for personalization and experimentation over at Hootsuite called “A/B testing.”
This can help you see what is working best with your audience by changing up images, colors, wording, and more!
With all these options it’ll be easy (and fun!) to explore new ways to make your business grow–even if you’re not ready to invest yet.
Some tips for Twitter marketing in Kenya success:
- Following relevant accounts (think customers)
- Posting content that is relevant to your industry
- Creating a hashtag for your business
- Create a campaign to go with the hashtag
- Posting regular updates, such as daily deals or store specials
- Making sure your content is relevant and timely for followers (i.e., create posts around events in their area)
Twitter marketing is always changing, which means that strategies are constantly evolving.
Tweeting at the right time of day can help increase engagement; send out tweets every hour during peak hours (for example between 11 am and noon).
The best days to tweet vary from one service provider’s data set to the next, but they do tend to be when everybody else in their target demographic is online.
For instance, if your company specializes in blogging about pet care products–you may find more success tweeting early Mondays through Thursdays each week as opposed to Fridays and Saturdays when many pet owners are out and about.
Twitter is also one of the best platforms for targeting competitors in your industry–particularly during live events!
You might find it more effective to follow and engage with their followers rather than tweet at them directly, or you could send a direct message asking if the person behind the account would like to follow you as well.
The beauty of Twitter is that it’s so easy to keep up with what people in your industry are saying, and if you’re following key influencers–you’ll be able to join conversations where everyone will know who they should listen to for their information on a specific topic or event.
I hope this article has given you some great ideas for ways to use Twitter when marketing your company!
For more tips on how social media can help grow your business, and consider hiring us (content marketing) today! We specialize in providing high-quality content creation services and we guarantee results.
It’s been 5+ years now doing digital marketing. Back when I started, things were different from what you see today. That is the reason why I started this blog, to share my experiences and how I handle marketing challenges I encounter. I hope you find them useful. When not watching cartoons, (yes, I know what that means), you will find me creating content for my blogs.